I am a product lead, designer, and developer dedicated to creating meaningful user experiences. I am known for combining design and development to bridge the gap between technology and human connection.

As an experienced product leader, I guide teams in transforming visions into impactful, user-centered solutions. With years of involvement in the open-source community and contributions to WordPress, I thrive on collaboration and aims to create tools that empower others. In addition to my professional work, I am a is a curious explorer of design systems and an advocate for inclusivity in the digital realm.

I believe in a triage mind and am passionate about thinking about systems and patterns. I have worn many hats, from design lead and operations roles to product delivery and hybrid functions. I’ve also worked across various industries, from product to enterprise.

My focus has remained, though, on creating experiences that get the job done they are intended for and applying just enough process, removing too much.

Journey

My background includes software engineering, psychology, design, art and performance. I have experience running workshops worldwide and being a core committer and lead within one of the most significant open-source publishing projects, WordPress.

Among my notable achievements is co-leading as the design lead, the first phase of the Gutenberg release, and the WordPress block editing experience. I have also led projects within theme experience around WordPress and served as a full-time contributor.

My career journey has taken me from working at a startup, Extendify, as their head of design to establishing structure with a leading WordPress-focused agency. Throughout my career, I have embraced various roles, from leadership to contributor, driven by my curiosity about all experience levels.

Today, I am a co-founder of Guildenberg, focusing on growing business in the WordPress ecosystem and beyond. Along with this, I create products and also available for projects.

At the core of my work is the desire to create products, experiences, communities and practices that work, no matter what circumstances. To create a sustainable future, products that empower, connect, enable and support those making them.

Projects

Composition Products: products for creatives.

Classic to Block: hire me to help you with your classic to block theme and plugin WordPress experience.